Commissioned by Amway, we had the opportunity to use our digital graffiti wall as an open walk-in activity with a competition element to promote the new 'Artistry Studio' make-up collection. We deployed a personalized digital graffiti screen for Amway, including an artist and technician, as a product and brand activation during various events in Belgium, the Netherlands, Portugal, Spain, Turkey, and the United Kingdom.

Product and brand activation

Rear projection on a transparent screen

Albufeira, Portugal + Antwerp, Belgium + Barcelona, ​​Spain + Istanbul, Turkey + London, United Kingdom + Tiel, Netherlands